A social group

I choose Alamanda Putrajaya Shopping Centre to find any social group that interest me.I went on 26 Oct which on Deepavali Day so this place was crowded on that day.After arrived,i went to find a location where there are certain social group was doing the same thing.Then i stop at G-City Arcade and i can see this place is full of teenagers age between 9 -18 years old and sharing the same interest which is playing arcade games.From my observation most of them are Malays,this is because most of people lives in Putrajaya area are Malay so i can say that on holiday,this is a place where school students hang out and play.

A few teenagers played the car race

some of them watched their friends playing

A few girls play the shooting game

A kid play the horse while be watched by her mother

Find the meaning

Cross-Disciplinary

Crossdisciplinarity describes any method, project and research activity that examines a subject outside the scope of its own discipline without cooperation or integration from other relevant disciplines.

Inter-Disciplinary

Interdisciplinarity involves the combining of two or more academic fields into one single discipline. 

Trans-Disciplinarity

Transdisciplinarity connotes a research strategy that crosses many disciplinary boundaries to create a holistic approach.

Qualitative Research

A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.

Ethnographic Research

The observation of and interaction with persons or a group being studied in the group's own environment, often for long periods of time.

References

http://medical-dictionary.thefreedictionary.com/ethnographic+research

http://www.ehow.com/facts_5804505_definition-ethnographic-research.html

http://marketing.about.com/od/marketingglossary/g/qualitatedef.htm

http://en.wikipedia.org/wiki/Transdisciplinarity

http://en.wikipedia.org/wiki/Crossdisciplinarity

http://en.wikipedia.org/wiki/Interdisciplinary

Date Retrieved - 26/10/2011